“The Emerald Triangle is a region in Northern California, named as such due to it being the largest cannabis-producing region in the United States. The region is made up of Humboldt, Mendocino, and Trinity Counties.” —Wikipedia
In the most basic sense, the Emerald Triangle is filled with a population which makes its living from growing marijuana. It’s hard to estimate how many actually do it, but as someone who has lived there almost 10 years I would estimate it to be 80%-90%. That means that out of 10 people you see, at least 8 of them are in some way directly involved in growing or processing marijuana.
The people live way out in the hills where you need a four-wheel drive truck to get to their property. Most keep to themselves for fear that there may be undercover sheriffs or federal agents lurking near. You certainly don’t want to step on their property because they most likely will shoot you. The men patrol their grow sites with heavy-duty assault rifles. Every year there is story after story of people who go missing, only to be discovered months later in the Eel river or a shallow grave. Some are never found. With a per capita murder rate comparable to Oakland, Humboldt county can be a dangerous place to live. But that’s only part of the story.
For almost a decade I have worked in two local stores in that county and rubbed shoulders with hundreds of residents. Most of the residents are not hardened criminals. Many have followed in the shoes of their parents who moved out to Humboldt back in the 70’s. Others have moved up to the hills from the cities so that they could enjoy a country life. They have small grow sites which earn enough to provide a comfortable living. They are more of a farmer than a drug dealer. And almost all of them are interested in spiritual things.
A local newspaper has a weekly feature where they ask a question to people on the street. The newspaper takes their picture and writes down their answer. One of the questions a few years ago was, “What would you say to Jesus?” Out of the five who answered, four had a positive response. One said, “Why haven’t you come back?” Another said, “Please forgive my sins.” These are people who would never be seen in a church. But when the name of Jesus is spoken, well, it still has power like it did 2,000 years ago. Many of these people will respond to the truth if they had a chance to hear it. Many want to be saved not only in heaven, but from a life of self-centeredness. They are tired of traditional religion and, let’s face it, Christianity has been given a pretty bad reputation by the way some churches have portrayed God.
Now we have an unprecedented opportunity to send a message of truth into the dark hills of these counties. A radio station which will reach the people in their own marijuana-growing sites is being made available to us for purchase. To learn more of the amazing opportunities, please check out our Radio Project.